About
An Essential Guide to Beacon, NY
Beacon local, Shelley Simmons-Bloom created The Beacon Beacon in spring 2024 to help shine a light on all good things happening here in the city. It’s a visual and comprehensive guide to the abundance of one-of-a-kind independent shops and businesses, eateries, things to do, and places to stay in Beacon, New York. It’s also a platform for sharing recommendations and interviews with some of the city’s most innovative creators, artists, business owners, and community leaders. You can find it on Instagram, Facebook, Threads, and this website.
A career in PR & Marketing
Shelley has enjoyed a 20-year+ career with global cosmetics brands at a senior level in retail, branding, and communications. She’s led international teams in 40+ countries and knows how to tell an upbeat, good news story. She also knows how essential it is for a business owner to make every marketing dollar work.
Her friends will tell you she’s also a wannabe shop owner who always wanted to open her own store. She was never quite brave enough so this is her contribution to those who have! She’s The Beacon Beacon’s content strategist, writer, photographer, social media savant, and business development contact.
She’s also a volunteer fundraiser for the Animal Rescue Foundation’s (ARF Beacon) 5K Run & Walk With the Dogs, and every April you’ll find her at Beacon’s annual Earth Day Community Clean Up.
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A big thanks to Stacie Merrill for the beautiful design elements of the website and printed materials including our “Wish You Were Here” postcard. And equally big thanks to author Matt Bloom, who’s a passionate foodie, curious mind, contributing feature writer, sounding board, editor, and Shelley’s other half.
Tell A Friend
Whether you live here or are visiting, I hope this is a useful and feelgood resource for you. And if you like what you see, please tell a friend!
If you’re a business or organization interested in working with The Beacon Beacon. Contact us to find out more about what we have to offer.
In The News
You can read more about The Beacon Beacon in this recent Highlands Current interview.
The Beacon Beacon was voted the Best Blog in Hudson Valley Magazine’s 2025 Best of Hudson Valley Readers’ Choice Awards.
Time Out New York quoted The Beacon Beacon is its 2025 Labor Day Weekend feature on 5 Relaxing Labor Day Weekend Getaways.
August, 2025